EYTHROPE BOUTIQUE VILLA:
A LUXURY RAINFOREST GETAWAY
We shaped the brand activation strategy and identity for Eythrope, a 1920s colonial villa reimagined as a luxury forest retreat on Penang Hill, a UNESCO Biosphere Reserve.
An identity that was born from place: rainforest calm, preserved colonial character, and timeless architectural cues. These translated into refined typography, botanical accents, and a timeless logo system that balanced heritage with modernity—applied seamlessly across digital touchpoints and in-villa experiences.
The outcome was a distinctive hospitality brand that amplified Eythrope’s sense of place, built brand equity, and led to secure recognition within the Hilton and the Small Luxury Hotels of the World (SLH) portfolio.
"AN IDENTITY
BORN FROM PLACE"
CLIENT
Eythrope,
Penang Hill
SERVICES
Creative Consultancy
Business Development
Art Direction
Brand Identity
Logo Design
Brand Activation
