OCTET LABS: SUSTAINABLE SCRUBS LAUNCH
From production to launch, we helped shape a brand that reimagines the standards of sustainable medical uniform.
We built campaign narratives around their proprietary NOBLE Core textile — a waste-reducing, anti-microbial, four-way stretch comfort made from recycled polyester threads. We showcased apparel innovation into visual storytelling. The website launch followed the same principles: squeaky clean, breathable and functional.
We crafted bespoke imageries conveying forward-thinking, lifestyle brand positioning within the medical apparel industry. Setting up Octet Labs as a differentiated purpose-built brand for a new era of healthcare apparel.
"WORN BY PROFESSIONALS, DESIGNED FOR CHANGE."
CLIENT
Octet Labs, New York
SERVICES
Campaign Development
E-commerce Launch
Business Development
Creative Consultancy
Brand Activation
Art Direction
Bespoke Image
