THE ACTIVE FOX

We developed a brand collaboration concept and campaign proposal that showcased Parley for the Oceans and Olympic 2020's debut surf category as spectacle, eco-activism and partnership.

Drawing from Parley’s AIR strategy (Avoid, Intercept, Redesign), we crafted visuals and messaging that merged athleticism with advocacy — reclaimed materials, coast-cleanup rituals, and surfer-led storytelling.
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The campaign positioned the sport of surfing as the perfect vessel to amplify Parley’s mission of ocean conservation. Using sports as a platform for environmental action and awareness, and as a cultural call to action—where every wave carried the weight of a global message.